Brand Executive – Personal Care

Pwani Oil Group is one of East Africa’s leading manufacturers of edible oils, fats, soaps, and detergents. Based in Kikambala, Kilifi County, the company is committed to quality, innovation, and empowering communities through trusted household brands such as Fresh Fri, Salit, and Sawa.
Brand Executive – Personal Care Key Responsibilities

• Support the development and execution of brand strategies and annual marketing plans.
• Assist in managing end-to-end product innovation, packaging updates, and reformulations.
• Track brand performance through market data, sales reports, and consumer insights.
• Coordinate brand ATL & BTL marketing activities in collaboration with internal teams and agencies.
• Work closely with sales, trade marketing, R&D, and production teams to ensure brand consistency.
• Monitor competitor activity and identify growth opportunities.
• Manage brand budgets, timelines, and agency relationships.
• Support brand visibility initiatives and ensure compliance with brand guidelines.

Qualifications & Skills

• Education: Bachelor’s degree in Marketing, Business, Commerce, or a related field.
• Experience: At least 5 years of work experience, with 3 years specifically in brand management. Must have experience in personal care or beauty.
• Knowledge: Strong understanding of consumer behavior and market dynamics.
• Competencies: Strong analytical skills, creative thinking, excellent communication, project management, and proficiency in MS Office (Power BI is a plus).

How to Apply

• Send your CV to: jobs@pwani.net. Deadline: 28th January 2026