Field Marketing Officer

Job Description

M-KOPA is a financial technology platform that provides asset financing and digital services to everyday earners in Africa through flexible pay-as-you-go micro-payments

1. Field Marketing Officer

• We are looking for a Field Marketing Officer in Mombasa to drive sales and market penetration for electric motorbikes. This is a field-based role where you’ll be at the forefront of M-KOPA’s E-Mobility revolution, executing sales strategies, generating and converting leads, and building strong relationships with customers and local communities.

Responsibilities

• Execute sales strategies and conduct field visits to promote and sell electric motorbikes
• Generate and convert leads through field visits, customer referrals, partner networks, and community engagement
• Provide product demonstrations and guide customers through the sales process
• Build relationships with customers, local communities, leaders, and influencers
• Support marketing campaigns by distributing materials and organizing local events
• Collect market data, customer feedback, and competitor insights
• Prepare regular reports on sales activities and conversion rates
• Stay current on product features and industry trends related to electric motorbikes

Qualifications

• Diploma or Degree in Sales, Marketing, or related field
• 2+ year of experience in sales, marketing, or related field
• Experience in direct-to-consumer sales, preferably in the automotive industry
• Proficiency with Excel and mobile sales tools
• Proven track record of meeting and exceeding sales targets