Sales and Marketing Manager

Job Description

Bora Bora Wildlife Park & Luxury Tented Camp is a privately owned animal sanctuary and eco-camp located in Kinondo village, Matengo area, just a short distance from the Indian Ocean in Diani Beach, Kenya

• Sales and Marketing Manager
• The Sales and Marketing Manager will be responsible for promoting Bora Bora Wildlife Park & Luxury Camp hospitality services, increasing brand awareness, attracting new customers, and maintaining strong relationships with existing and potential clients. The role involves identifying new business opportunities, marketing the establishments products and services, coordinating promotional activities, and driving revenue through effective sales and marketing initiatives. The successful candidate will represent the establishment professionally while positioning Bora Bora Wildlife Park & Luxury Camp as an attractive destination for leisure guests, corporate clients, tourists, and event organisers visiting Diani Beach.

Key Duties and Responsibilities

1. Sales and Business Development

• Identify and pursue new business opportunities to increase revenue.
• Conduct sales visits to hotels, tour operators, travel agencies, corporate organisations, and other potential business partners.
• Build and maintain relationships with local businesses, travel agents, tour companies, and event organisers.
• Promote the establishments services, packages, and special offers to potential customers.
• Generate leads and convert enquiries into confirmed bookings or sales.
• Follow up with prospective clients to secure business and encourage repeat visits.
• Meet agreed sales targets and contribute to overall revenue objectives.
• Identify opportunities for partnerships, group bookings, celebrations, and corporate events.

2. Marketing and Brand Promotion

• Promote Bora Bora Wildlife Park & Luxury Camp through digital marketing, direct marketing, networking, and other appropriate promotional channels.
• Support the development and implementation of marketing campaigns.
• Identify opportunities to increase brand visibility within Diani, Mombasa, and other relevant tourism markets.
• Distribute marketing materials, promotional offers, and information about available services.
• Support social media promotions by sharing relevant content, offers, and upcoming events with the marketing team.
• Monitor competitors activities and identify opportunities to improve the establishments market position.
• Participate in local tourism activities, trade events, networking sessions, and promotional campaigns.

3. Client Relationship Management

• Maintain positive relationships with existing and prospective clients.
• Provide accurate information about the establishments services, facilities, packages, and promotions.
• Respond promptly to sales enquiries and follow up on prospective bookings.
• Maintain an updated database of clients, leads, business contacts, and sales activities.
• Collect customer feedback and communicate relevant concerns to management.
• Encourage repeat business and referrals through professional customer service and relationship management.

4. Corporate Sales and Partnerships

• Identify and approach corporate clients for meetings, team-building activities, events, and other hospitality services.
• Develop relationships with tour operators, travel agencies, destination management companies, and other tourism stakeholders.
• Explore partnerships with local businesses and organisations that can generate additional business.
• Prepare and present promotional proposals to prospective clients, where required.
• Follow up on quotations, proposals, and business agreements to increase conversion rates.

5. Events and Promotions

• Assist in marketing special events, entertainment activities, themed experiences, and seasonal promotions.
• Identify opportunities to attract customers during weekdays, weekends, holidays, and low-demand periods.
• Support the planning and execution of promotional events and marketing activations.
• Coordinate with relevant departments to ensure advertised offers and packages are communicated accurately.
• Develop promotional ideas that attract both local customers and visitors to Diani.

6. Reporting and Performance Monitoring

• Prepare regular reports on sales activities, customer leads, meetings, conversions, and marketing initiatives.
• Track progress against assigned sales targets and marketing objectives.
• Maintain accurate records of client interactions and follow-up activities.
• Provide feedback on market trends, customer preferences, and competitor activities.
• Recommend practical strategies to improve customer acquisition and revenue performance.

Qualifications and Experience

• Academic Qualifications
• A degree in Marketing, Sales, Hospitality Management, Tourism Management, Business Administration, or a related field.
• Relevant professional training in sales or digital marketing will be an added advantage.

Work Experience

• At least two (2) years of experience in sales, marketing, customer relations, or business development within the travel and hospitality industry.
• Experience in managing a sales and marketing team will be an added advantage.
• Demonstrated ability to identify leads, build client relationships, and generate sales.
• Familiarity with the Diani and wider coastal tourism market will be an added advantage.

Required Skills and Competencies

• The ideal candidate should demonstrate:
• Excellent communication and interpersonal skills.
• Strong negotiation, persuasion, and selling skills.
• Good customer service and relationship management abilities.
• Confidence in approaching and engaging potential clients.
• Good networking and business development skills.
• Basic digital marketing and social media knowledge.
• Strong organisation, planning, and follow-up skills.
• Ability to work independently and achieve sales targets.
• Professional presentation and a customer-focused attitude.
• Good reporting and record-keeping skills.
• Flexibility to work weekends, public holidays, and during special events when required.

Languages

• Proficiency in English and Kiswahili is essential.
• Knowledge of additional languages such as German, French, or Italian will be an added advantage when engaging international visitors.

Key Performance Indicators (KPIs)

• The Sales and Marketing Managers performance will be evaluated against agreed targets, including:

Expected Results

• By effectively carrying out these responsibilities, the Sales and Marketing Manager is expected to:
• Increase awareness of Bora Bora Wildlife Park & Luxury Camp among local and international customers.
• Generate new business and improve sales performance.
• Establish productive relationships with tourism stakeholders and corporate clients.
• Increase customer visits, bookings, and repeat business.
• Support the successful promotion of events, packages, and special offers.
• Contribute to the establishments long-term growth and competitive position in Dianis hospitality market.

Application Procedure

• Interested and qualified candidates should submit their CV and Cover Letter to:
• Email: vacancies@boraboradiani.com
• Application Deadline: Thursday, 12th November 2026.
• Only shortlisted candidates will be contacted within 14 days after the application deadline.