Sales Manager

Centum Real Estate Limited is seeking an experienced Sales Manager to drive sales performance, revenue growth, and customer acquisition across its real estate portfolio. The successful candidate will lead the sales team, develop sales strategies, manage client relationships, and oversee the sales process from lead generation to transaction closure. The role is accountable for achieving sales and collections targets, improving inventory absorption, maintaining excellent customer service, and supporting the commercial success of the companys projects.
Key Responsibilities

1. Sales Leadership and Revenue Growth

• Develop and implement strategies to achieve sales and collections targets
• Drive revenue growth and inventory absorption across assigned projects.
• Lead, coach, and motivate the sales team to achieve individual and departmental targets.
• Monitor sales pipelines, lead conversion, and sales performance.
• Prepare sales forecasts and implement corrective actions where necessary.
• Develop strategic partnerships with brokers, investors, banks, SACCOs, corporates, and other business partners.
• Identify new markets and opportunities to increase sales.

2. Client Relations and Customer Experience

• Build and maintain strong relationships with prospective and existing clients.
• Oversee customer engagement and resolution of complaints.
• Lead key client negotiations and support high-value deal closures.
• Ensure a smooth customer journey from inquiry to property handover.
• Maintain high customer service standards across the sales team.

3. Sales Operations and Administration

• Oversee sales documentation, agreements, bookings, and transaction records.
• Ensure accurate documentation and compliance with company procedures.
• Ensure discounts, commissions, incentives, and payment plans comply with approved company policies.
• Coordinate with Finance, Legal, Customer Experience, and Project teams to facilitate transactions.
• Monitor sales reports, CRM usage, collections, and overdue payments.
• Maintain accurate sales forecasts and regular performance reviews.

4. Team Management and Performance Monitoring

• Set sales targets and KPIs for the sales team.
• Conduct performance reviews, coaching, and staff development.
• Identify training needs and implement improvement plans.
• Support recruitment, onboarding, and retention of sales personnel.
• Promote a high-performance and customer-focused culture.

5. Marketing and Business Development

• Collaborate with the Marketing team on campaigns, exhibitions, activations, and property launches.
• Identify new business opportunities and strategic partnerships.
• Support digital lead generation and effective lead management.
• Provide market intelligence and customer insights.
• Evaluate marketing campaign performance and improve conversion rates.

6. Showroom and Sales Experience Management

• Ensure showrooms, show houses, and sales centres meet company standards.
• Maintain updated marketing materials and sales presentations.
• Coordinate professional client visits, site tours, and sales events.
• Monitor showroom performance and customer experience.

Qualifications and Experience

• Bachelors degree in Business Administration, Marketing, Real Estate, Commerce, or a related field.
• Professional qualifications in Sales, Marketing, Real Estate, or Business Management are an added advantage.
• 5–8 years of experience in sales, business development, or customer relationship management.
• At least 3 years of experience in a supervisory or managerial role.
• Proven track record of achieving and exceeding sales targets.
• Experience in real estate, property development, or structured sales environments is highly desirable.
• Experience managing sales teams and improving performance.

Skills and Competencies

• Strong sales leadership and team management skills.
• Excellent negotiation and deal-closing abilities.
• Strong business development and relationship management skills.
• Excellent communication and presentation skills.
• Strategic thinking and commercial awareness.
• Strong analytical, reporting, and problem-solving skills.
• Customer-focused mindset.
• Ability to work under pressure and achieve ambitious targets.
• High integrity and professionalism.