Sales Representative – Paints & Coatings (Mombasa)

Job Description

1. Job Title: Sales Representative – Paints & Coatings (Mombasa)
2. Number of Positions: Three
3. Supervisor/Manager Title: Area Sales Manager / Depot Manager
4. Department: Sales
5. Industry: Manufacturing – Paints, Coatings & Building Materials
6. Location: Mombasa

Job Summary

• The Sales Representative is responsible for promoting and selling company products, developing new customers, generating demand and achieving sales targets through effective market coverage and customer relationships.

Role & Responsibilities

•  Visit dealers, distributors, painters, contractors and customers to promote company products.
•  Identify new sites, projects, institutions and construction opportunities to generate demand.
•  Regularly visit ongoing and upcoming projects to identify sales opportunities.
•  Build strong relationships with painters, contractors, applicators, developers and other key influencers.
•  Generate leads and develop new customers and business opportunities.
•  Support dealers to increase secondary sales and product movement.
•  Conduct product presentations, demonstrations and product awareness activities.
•  Understand customer requirements and recommend suitable products.
•  Achieve assigned sales targets and contribute to business growth.
•  Maintain regular follow-up with existing and potential customers.
•  Maintain accurate records of customer visits, leads, projects and sales activities.
•  Monitor competitor prices, products and market activities and share market information with the manager.
•  Identify new market opportunities and work towards increasing market share.
•  Revive dormant customers and develop them into active accounts.
•  Handle customer enquiries and complaints professionally and promptly.
•  Work closely with Sales & Marketing and other departments to achieve company objectives.
•  Prepare weekly and monthly reports on sales, site visits, leads and demand-generation activities.

Academic & Professional Qualifications

•  Diploma or Bachelors degree in Business, Marketing, Engineering or related field.
•  Good communication and interpersonal skills.
•  Good negotiation and selling skills.
•  Customer-focused and target-oriented.
•  Good organizational and follow-up skills.
•  Good problem-solving ability.

Work Experience

•  2–3 years of sales experience in the paints, coatings, building materials, or related industry.

Additional Skills

•  Good presentation and communication skills.
•  Strong sales and business development skills.
•  Self-motivated and able to work independently.
•  Good knowledge of market and customer requirements.
•  Willingness to travel and work in the field.
•  Valid driving licence will be an added advantage.