Head of Marketing

Pwani Oil Group is one of East Africa’s leading manufacturers of edible oils, fats, soaps, and detergents, known for trusted brands such as Fresh Fri, Salit, and Sawa. The company is committed to quality, innovation, and continuous improvement. Pwani Oil Ltd is seeking an experienced Head of Marketing to lead the company’s marketing strategy across traditional trade, modern trade, and export markets, with a key focus on launching its new cosmetics line and growing its edible and toilet soap brands.
Key Responsibilities

• Develop and execute marketing strategies across target markets.
• Lead market research, consumer insights, and competitive intelligence.
• Drive product launches, branding, and promotional campaigns.
• Build relationships with customers, distributors, partners, media, and other stakeholders.
• Lead digital marketing, media buying, and integrated communications.
• Manage the marketing budget and evaluate campaign performance.
• Collaborate with Sales, R&D, Operations, and other teams to align marketing with business objectives.
• Lead, mentor, and develop a high-performing marketing team.
• Represent the company externally and strengthen its brand reputation.

Qualifications & Experience

• Bachelor’s Degree in Marketing, Business, or a related field. A Master’s degree is preferred.
• Membership with the Marketing Society of Kenya (MSK).
• At least 15 years’ experience in senior commercial/marketing leadership, preferably in FMCG or a related industry.
• Experience in traditional trade, modern trade, export markets, and consumer goods.
• Proven experience in brand growth, market share expansion, and marketing leadership.

How to Apply

• Send your CV to jobs@pwani.net by 15th August 2026.